Privacy Policy
Suffolk Smart Trades – Privacy Policy
Last updated: September 2026
1. Who We Are
Suffolk Smart Trades provides AI-powered automation and lead management services for UK trades and home-service businesses.
For questions about this Privacy Policy or how we handle personal information, please contact us at:
Email: info@suffolksmartrades.com
2. Information We Collect
When you contact Suffolk Smart Trades, request information, book a demonstration or use our website, we may collect information such as:
• Your name
• Business name
• Email address
• Telephone number
• Information you provide about your business or enquiry
• Booking and appointment information
• Information contained in messages or enquiries you send to us
• Technical information collected through cookies or similar technologies where applicable
Please do not provide sensitive personal information unless it is necessary for the service you are requesting.
3. How We Collect Information
We may collect information when you:
• Submit a form on our website
• Contact us by telephone, email or online chat
• Book a demonstration or appointment
• Communicate with us about our services
• Interact with our website or online services
4. How We Use Your Information
We may use your information to:
• Respond to enquiries
• Contact you about your enquiry
• Arrange demonstrations, appointments or calls
• Provide and manage our services
• Manage customer and business relationships
• Improve our website, services and systems
• Send relevant communications where permitted
• Maintain records and meet legal or regulatory requirements
• Protect our business, systems and users against fraud, misuse or security threats
5. Lawful Basis for Processing
Depending on the circumstances, we may process personal information because:
• It is necessary to take steps at your request before entering into a contract
• It is necessary to perform a contract with you
• We have a legitimate interest in operating and improving our business and responding to enquiries
• You have given consent where consent is required
• We need to comply with a legal obligation
Where we rely on consent, you can withdraw your consent at any time.
6. AI and Automated Systems
Suffolk Smart Trades uses automation and AI-powered tools to help manage enquiries, communications, lead information and business processes.
These systems may assist with responding to enquiries, organising information, booking appointments and following up with customers.
We do not use solely automated decision-making to make decisions about individuals that produce legal or similarly significant effects.
7. Third-Party Service Providers
To operate our website and services, we may use trusted third-party service providers, which may include:
• Wix – website hosting and website services
• Tidio – online chat and customer communication
• Zoho CRM – customer and lead management
• Make – workflow automation
• Calendar and booking services – appointment management
• Stripe – payment processing, where applicable
These providers may process personal information on our behalf or as independent controllers depending on the service they provide.
We only use information that is necessary for the relevant service and expect our service providers to handle personal information securely.
8. Sharing Your Information
We do not sell your personal information.
We may share information with service providers who help us operate our business, where this is necessary to provide our services, respond to enquiries, process payments, manage bookings or maintain our systems.
We may also disclose information where required by law or where necessary to protect our legal rights, users or business.
9. International Data Transfers
Some of the service providers we use may process information outside the UK.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection requirements.
10. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our services, maintain appropriate business records, resolve disputes and comply with legal obligations.
When information is no longer required, we will take reasonable steps to securely delete or anonymise it.
11. Keeping Your Information Secure
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no online service or method of electronic transmission can be guaranteed to be completely secure.
12. Your Data Protection Rights
Depending on the circumstances, you may have rights under UK data protection law, including the right to:
• Request access to your personal information
• Ask us to correct inaccurate or incomplete information
• Ask us to delete your personal information in certain circumstances
• Ask us to restrict how we use your information in certain circumstances
• Object to certain processing
• Request portability of information where applicable
• Withdraw consent where we rely on consent
To exercise your rights, contact us at:
We may need to verify your identity before responding to a request.
13. Cookies
Our website may use cookies and similar technologies to provide functionality, improve performance, understand website usage and support our services.
Where consent is required for non-essential cookies or similar technologies, we will request consent in accordance with applicable requirements.
14. Third-Party Links
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices or content of websites operated by third parties. We recommend reviewing their privacy policies before providing them with personal information.
15. Children's Privacy
Our services are intended for businesses and adults. We do not knowingly collect personal information from children through our website.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements or how we process information.
The latest version will be published on this page with the updated date.
17. Contact Us
If you have questions about this Privacy Policy or how your personal information is handled, please contact:
Suffolk Smart Trades
Email: info@suffolksmartrades.com
18. Complaints
If you have concerns about how we have handled your personal information, please contact us first so that we can try to resolve the issue.
You also have the right to complain to the UK Information Commissioner's Office (ICO).
Website: https://ico.org.uk/